After an initial analysis of the state of the art of raw materials, trend, and products for cutting tiles, the research team has identified a series of guidelines and intervention areas for the promotion of innovative products in the world of tilers.

These guidelines were fundamental for the creation of a collaborative workshop between the Company and young designers, recreating a highly educational moment devoted to the pursuit of innovation. Thanks to the focus on material selection criteria and CMF principles, it was also possible to identify new communicative-functional strategies for the product category analyzed.