The Cosmetics Industry has been on the spotlight from consumers, industries, organisations but also from academics of various fields regarding its sustainability practices. This field is analyzed with a focus on the packaging impacts due to the materials used.

The scope of this thesis project is to show through a material selection case study that is implemented on the packaging of a cosmetics product, that the use of alternative materials in the packaging can be also possible and mostly less impactful. The application of the guidelines for eco-compatible products is analyzed and it is highlighted the idea of packaging circularity and of the materials closed loops that can act in favor of the environmental sustainability.