The present research considers an overview of the main concepts of food packaging and the analysis of different groups of sustainable solutions: bio-based, biodegradable, recycled or bioplastic coatings for paper solutions. Each group examines its breakthrough and the current challenges and disadvantages that hinder its evolution on a large scale. The research also takes in account several innovative and emerging cases on the market, as an example and stimulus for the food packaging sector. Therefore, the thesis offers a discussion from the economic point of view of this sector with its main success factors, strengths, weaknesses, opportunities, and obstacles.